Candida (Candy) Bowman is a soft skills trainer specialising in confident communication. With a degree in Communication Studies, she began her career in media sales at Times Newspapers Limited which provided her first role in training. Of the three areas of training and development, knowledge, skill and attitude, (the KSAs), Candy recognised that knowledge and skill are essential and that it was attitude, specifically motivation, that delivered positive results and made the day go with a swing
She went on to establish her first business, (Home Matters), that provided housekeeping services to busy Londoners. The company had a part time workforce 40 people, plus a switchboard of skilled suppliers such as plumbers, electricians, builders and decorators.
After Home Matters, Candida managed Peckham Enterprise Centre in South East London, training and advising start – up businesses. She went on to work as a consultant to Training and Enterprise Councils and Business Links. Following that, she was commissioned to assess the quality of government – funded Enterprise support in several London bo
She was then approached by a highly talented musician asking for help in “kick starting” his first album. It had been deemed to be “excellent” by the major record labels, but too broad in marketing terms. Candida organised the launch publicity, gaining reviews in several national newspapers and music magazines and secured a distribution deal.
She became a partner in the independent record label and successfully applied customer service principles to audience development, She managed and promoted the act, also taking responsibility for stage lighting at live dates.
Candida returned to training in 2003. Projects have included The Post Office, The Disability Rights Commission (in preparation for almalgamation with the Equal Opportunities Commission and campaign for Racial Equality), EDF Energy, and HSBC, medical and dental practices and SMEs in many different industries.
Candida firmly believes that life should be as rich as possible and that work should both stimulate and stretch our capabilities.
Her training is highly participative, with a strong motivational flavour.
As well as faciliating training, Candida is a motivational speaker at conferences and business events.